Wednesday 4 May 2016

3 year business plan

Year One:

  • I am going to post my business cards to local houses and hand them out to people walking dogs in my area. 
  • I am also going to advertise my business by putting my business card in local shop windows. 
  • I'm interested in advertising Unleashed in my local newspaper. 
  • I want to start my business on Social media. I am planning on setting up accounts for Unleashed on Facebook and Instagram. I think these will be the best sites for me to use because I can reach a wider audience. 
  • I will post my promotional pack to local kennels and dog charities to gain more clients. 
  • Keep updating Website with new work.
  • The money I receive from Clients in my first year will be used to upgrade my kit and start planning for next year's income and outgoings.
Year Two:
  • Keep posting on social media.
  • Update Website with new work.
  • Upgrade camera kit.
  • Buy Lighting kit.
  • Have a reliable printing company.
  • Work out what I have spent in my first year (Fuel, Camera maintenance) and update price list.
  • Have enough clients to fill up my week to be a successful full time business. 
Year Three:
  • Buy a shop where I can have my business. This will advertise my work to new potential clients and also represent me as a professional photographer. 
  • Do I need to employ anyone? If I do, should I employ someone full time or have volunteering students?
  • Consider money from first two years - Can I employ?
  • Think about how my time will be divided.

Appraisal

For the personal and professional practice module, I undertook research in marketing to understand how I can set up a successful business. To do this, I interviewed two marketing managers who gave me useful tips on branding, stages I need to go through to have a successful business and their honest opinion on starting a business. I also emailed an employee for HMRC to gain a better understanding of what I will be getting myself into once I have set up 'Unleashed Dog Photography'. This taught me about business tax, setting up as a sole trader, keeping records of my business sales, and registering with the construction industry scheme. 

I have demonstrated knowledge relevant to my practice by researching dog photographers within the UK, this gave me an idea of what I should be charging for my services, how I should set up my website, the types of images I should publish on my website and how I wanted to be represented in my branding. I tried to get in contact with dog photographers to gain a personal account of what it is like being a dog photographer but unfortunately only one replied. 

I found it interesting working with a graphic designer because it made me think about how important it is to have contacts that will benefit my business. Even though we did not have much communication regarding the logo, she knew exactly what I wanted and was efficient and reliable. I would want to work with her in the future.

The best experience throughout this module has been volunteering for Aireworth Dogs in Need because this gave me a chance to put my skills into practice. I learnt how important communication is because in my opinion the woman I was dealing with was not professional but this gave me a chance to show how professional I am as a photographer. I had my work credited on their Facebook page and on their website as this was one of my conditions for the use of my images. The best part of the work experience was knowing how much of an impact my images had, as two days later the dog was re-homed. 
My work experience for Mirfield Stags was also an important part to my work because I gained better skills with my camera, that will massively improve shoots in the future. I gained confidence in myself from this work experience and started to network whilst photographing the game. This resulted in getting in contact with two Huddersfield University students undergoing work experience themselves. This made me think about employing someone in the third year of the business plan.



If I could do the module again I would like to email more dog photographers because I thought the replies were lacking in this area. I would have started my business on social media at the start of my module so I could ask Ryan to give me feedback on my audience and discuss cost effective ways to grow my business. I think I would have benefited from gaining clients sooner and I would have done this by printing my business cards off earlier in the module. I wanted to get in touch with accountants to discuss setting up a small business but I ran out of time. 

Tuesday 3 May 2016

How I plan to spend my time

During my first year in my business I plan to work part time. It will be a very important year for me and I want to focus my time on advertising. Once I have gained enough clients in my first year I plan to work Full time and would like to spread my work like this:

  • 2 Days off a week
  • 2 Days for consultations (planning for shoot and printing appointments)
  • 3 Days Shooting

Website address

http://abigailwadephotogr.wix.com/unleashed



SWOT THREE

Skills
  1. Creativity 
  2. Incorporating fun
  3. Understanding the behaviour of dogs
  4. Problem solving
  5. Time management
  6. Photo shop
  7. Lighting
  8. Talking to people about my work to gain feedback
  9. Communication
  10. Organisation
  11. Reliability
  12. Having a quick reaction

Weakness
  1. Can sometimes forget things under pressure
  2. Can be Lazy

Opportunity

  1. Start up on social media
  2. Hand out business cards
  3. Hand out promotional packs to kennels and dog charities 
  4. Advertise my website

Threats
  1. Only myself

Companies house

Companies house website discusses how you will choose your business name.

You must choose a name for your business if you’re setting up:
·         private limited company (Ltd)
·         limited partnership (LP)
·         an ‘ordinary’ business partnership
·         as a sole trader
As a sole trader or ordinary business partnership you don’t have to register with Companies House - but you still need to follow the rules for choosing a business name.
What you can and can’t use
Your name can’t be exactly the same as another registered company’s name -search the Companies House register to see if a name’s been taken.
Your registered company or LLP name can’t be similar to (‘too like’ or ‘same as’) another registered name.
You may be able to get permission from an existing registered company or LLP to use a name that’s the same or similar to theirs if your company or LLP is part of the same group.
Your name also can’t:
·         contain a ‘sensitive’ word or expression unless you get permission
·         suggest a connection with government or local authorities
·         be offensive
When registered, there are rules about how and where you must display your company name.
Similar names
Your name must be unique - it can’t be the ‘same as’ or ‘too like’ an existing name.
‘Same as’ names
‘Same as’ names are those where the only difference to an existing name is:
·         punctuation
·         a special character, eg the ‘plus’ sign
·         one or more words listed in the guidance on naming
Example
‘Hands UK Ltd’ and ‘Hand’s Ltd’ are the same as ‘Hands Ltd’, and ‘Box.com Ltd’ is too similar to ‘Box Ltd’.
You can register a ‘same as’ name as long as:
·         your company or LLP is part of the same group as the company or LLP with the existing name
·         you have written confirmation that the company or LLP has no objection to your new name
‘Too like’ names
You may have to change your name if someone complains and Companies House agrees it’s ‘too like’ a name registered before yours.
Example
‘Dynamic Technology LLP’ is too like ‘Dinamix Technology LLP’.
Companies House will contact you if they think your name is too like another - and tell you what to do.
Names and trade marks
Registering a company or partnership name or using a business name doesn’t mean it’s protected as a trade mark - you have to register trade marks separately.
You may still want to check the trade mark register before registering your name to make sure you can register it as a trade mark.
When you don’t have to use ‘limited’ in your name
The names of most private limited companies in the UK must end in either ‘Limited’ or ‘Ltd’ or the Welsh equivalents ‘Cyfyngedig’ and ‘Cyf’ if you registered the company in Wales.
You can apply to leave ‘limited’ out of your name, eg if you’re a charity or sports club, if your company is limited by guarantee and your articles of association say your company:
·         has objects of promotion or regulation of commerce, art, science, education, religion, charity or any profession
·         must spend its income on promoting its objects
·         can’t pay its members, eg through dividends
·         requires each member to contribute to company assets if it’s wound up during their membership, or within a year of them stopping being a member
Business names
You can trade using a different name to your registered name. This is known as a ‘business name’.
Business names mustn’t:
·         include ‘limited’, ‘Ltd’, ‘limited liability partnership, ‘LLP’, ‘public limited company’ or ‘plc’
·         be the same as an existing trade mark
·         contain a ‘sensitive’ word or expression unless you get permission
You can use the business name on your stationery and correspondence but depending on your legal structure you must include:
·         the names of your partners
·         the company name
·         your personal name if you’re a sole trader

Contacting Ryan Sparks for his marketing services

How much would it cost to have your services for advertising my business?
£150 (not including VAT) for a small business. It does depend on how much work your wanting.

What would you recommend I do with my business?
If I was you I would set up your business on social media. I would suggest you start on Facebook because the potential reach is fantastic and you are open to a global market.

What would your services include?

  • Creating of data base. 
  • Email based platform to market from. provide industry leading advice on how to create and maintain a loyal customer base whilst growing your business in a cost effective base. 
  • Offer advice on what imagery works and what is popular on feedback results.
  • Provide you regular feedback on results across your social media panels.

Contacting HMRC

abbie wade


13:04

Hi Elizabeth, As per our discussion yesterday, please could you forward me details of forms I will need to fill in when setting up my photography business? Kind regards, Abigail Wade



To have a better understanding of what I am getting myself into I have decided to email someone who works for HMRC Tax office to see what forms I will need to fill in when setting up my business.

 This is very helpful to me and I will definitely take her advice.

Direct GOV Setting up a business

https://www.gov.uk/starting-up-a-business/start-with-an-idea

The Gov website has some great tips on starting a business.

Turn your idea into a business

  1. Research your market - identify potential customers. Talk to them and find out if your idea is meeting a real need.
  2. Develop and plan - test your product or service with real customers, make changes, and test it again. Keep doing this until you’re sure there’s a demand for it.
  3. Find partners and suppliers - think about who you’re going to work with to develop and sell your idea.
  4. Set up your business - work out which legal structure is right for you, and register for tax.
  5. Get funding - explore different sources of business finance, from bank loans to government-backed schemes.

Work Experience

In my three year plan I have taken into consideration I may need someone to work for me in my third year if the business is a success. I've decided it would be better to hire students because it's good to give photography/media students the opportunity to work in the industry and it is cheaper for me. I don't know how successful the business will be in three years so having to pay someone minimum wage (which will probably have gone up) might not be feasible. There is a possibility that hiring students will be a waste of time. If they decide they do not want to continue working for me then I will have to go through the trouble of finding another person and training that person.

When I photographed for Mirfield Stags I got talking to two students who Ryan has hired for work experience. I'm wanting to get in contact with them to ask them what they think about work experience.
Abigail Wade: What made you want to do work experience?
Jonny Tuddenham: It's a good way to get contacts by doing work experience and you know what you will be involved with in the future as a career.
Abigail Wade: What are you getting out of your work experience?
Jonny Tuddenham: I learn what a job in that area would be like and it prepares you for it. It's also really good for my CV and future career options because in some cases work experience helps more than a degree.
Abigail Wade: What are your plans for the future?
Jonny Tuddenham: My plans are to cover different areas of journalism in radio and print since I have got TV experience at Mirfield Stags.
Abigail Wade: If Mirfield Stags move out of the amateur rugby league and look to start paying their staff, would you want to continue working for the club and why?
Jonny Tuddenham: I don't think I would as I will have already got the experience from Stags. With more experience elsewhere there will be other jobs available and if I stayed to work at Stags, doors would stay shut.

Interview with student Joe Slack

Abigail Wade: What made you want to do work experience?

Joe Slack: It's been stressed a lot to me at university how important it was but I don't think I quite realised at the time quite how important it was, but I realised that is was by far the best way to build up a contact list and improve on my journalistic ability

Abigail Wade: What are you getting out of it?

Joe Slack: It's hard to answer that in any easy way, I get a lot out of it, probably more than I realise, whether you're covering Manchester United or Mirfield Stags, if you're writing seven pieces a week for the club website, that's invaluable, I think I've come on more in my my three months at Mirfield than I did in the 17 months before, whilst at uni

Abigail Wade:What are your plans for the future?

Joe Slack: I'm honestly not sure, at the moment I'm just loving what I'm doing, I'd fallen out with the idea of becoming a sports journalist before I came Mirfield but it's not only helped me improve, it's brought back the enjoyment of sports journalism for me, I have a great relationship with Ryan who I send all work to before it gets published, and the feedback you get for a good piece you worked hard at makes it all worth it, in the long term though, my dream job would be to either work at Bradford City or at the Telegraph & Argus as the Bradford City correspondant, which I feel is possible as I don't really personally rate Simon Parker, who is the current T&A Bradford City correspondant, also after working at Mirfield, I'm currently in the early stages of setting up my own football club hoping to follow the similar kind of path as Mirfiled with a heavy-media approach for an amateur club, which the inspiration for has definitely come from Ryan and Iain.

Abigail Wade:If Mirfield Stags move out of the amateur rugby league and look to start paying their staff. would you want to continue working for the club and why?

Joe Slack: Absolutely, I do enjoy the rugby and I do enjoy the amateur side of things but like I said earlier, I've got a great relationship with Ryan and Iain and I feel if I went somewhere else, you're not guaranteed that, it's something you're made to feel part of, I was taking a picture of the huddle after winning the league for the club's twitter feed and I got told to stop and was called in and even got a mention, which means a lot. The players are the ones who won the league, not me, so to get a mention was great, it just shows what kind of club it is.

My Price list

To understand what I should be charging for my photography I looked at the price lists of other dog photographers. I didn't think I should be charging as much as them because I am only starting my business so I reduced the prices a little bit. 



Promotional materials

I think the best promotional material would  be to create business cards because they are small enough to carry around with me and I can reach more potential clients when I am out on shoots. I would like my business cards to have my logo on the front and contact details on the back, which will include my name, telephone number and website.

I think I might also look into creating a promotional pack which will include my business card, a post card with an image on it and another postcard with an image and the price list on the back. To make my package stand out I think it will be nice to add a few dog treats inside the envelope I will post it in. This promotional pack will be more suited to a larger audience where I will get a lot of work from. It will be good to send to Kennels and Dog charities where they can refer their customers to me.


This image will be used as a post card with my price list on the back.


This image will be used as a post card.

Work Experience for Mirfield Stags

I emailed Ryan Sparks after our interview to say thank you again. I also reminded him that I was interested in doing some work experience for him because I think it will benefit me in the future having skills in sport photography. Because Sport Photography is fast paced it will help me improve my technical skills when I am under pressure. It will make it easier for me to photograph dogs when they are running or jumping when I am faster at focusing and changing settings. It will also teach me to be in the right place at the right time.

After the shoot I sat down with Ryan and discussed what was working and what wasn't. We looked through the images and deleted ones that he didn't want. We edited the images by cropping and changing some of the levels to focus more on the players. Once he was happy with the images he had selected I discussed the use of my images.

As I was helping out and volunteering to photograph I did not get paid for the photographs. I handed the images over to Ryan and only asked a small favor that he credited me for my work.

My images have been used for a newsletter email, the Mirfield Stags website and on the Mirfield Stags Facebook page.




Even though this work is not dog photography related it was relevant to my practice because I gained skills I can use for dog photography. My name is with the images and because of this it shows I am capable of photographing more than one subject area which may come in handy for future work.
Being able to talk to Ryan about his businesses and my work has really helped me understand my chosen career better and has given me more confidence to show my work. I am not afraid to get criticism because I can only learn from my mistakes. 


Rachel Hale

I have not had many replies to my questions from dog photographers, because of this I have decided to find interviews with dog photographers on the internet.
This is an interview with dog photographer Rachel Hale on designsponge.com.

Design*Sponge: What’s a mistake that people often make when photographing dogs?
Rachael: People often rush to capture an image, the key behind any animal portrait is PATIENCE; wait for the perfect time to capture the image, connect with the animal you are photographing and make sure you never force them to do anything.

name
Design*Sponge: Do you have any tips for camera phone users?
Rachael: I LOVE using my iPhone to capture images when I am out and about, the endpapers for my latest book The New York Dog are actually created using a collection of images I captured on iPhone during our time in New York. When using your phone to capture images of your pets, if you what a great photo, it is still vital that you take your time. I know animals move fast and often it is not possible to capture the image, the action has happened, been and gone before you have even managed to get your phone out of your pocket or your bag! So be prepared; if you see that your dog is in a great setting or about to have a game of ball that will potentially give you an opportunity to get a wonderful image to post on Facebook or Instagram, get ready and anticipate the image before it is going to happen, this way when it does happen you will be ready to catch it. If I am out walking with dogs, I often run ahead knowing that they will charge to catch me up, I have captured some great images of dogs this way. (I captured one my iPhone the other day of a friends dog running to catch me up. Ed note: See the large image in the collage.)

Design*Sponge: How long should someone expect to spend to get a great animal shot?
Rachael: How long is a piece of string??? This really does depend on your patience, and the willingness and co operation of the animal. I have been known to go back to try and capture the perfect animal image 3 days running because the animal just was not willing to give me what I wanted. It is better to stop and try again another day than force the issue, you will never get what you want if the animal is not willing to participate, so don’t force it. Normally an animal will work willingly for half an hour to an hour, especially if you make it fun; give them plenty of breaks so they don’t get bored. I can remember creating an image for my book 101 Cataclysms of a kitten called Merlin wearing a little Wizard hat I had made for him, he would not wear the hat while he was awake so I thought I would place it on his head when he was sleeping, little did I know that it would take 7 hours of play time to finally get him to fall asleep; thankfully I have an abundance of patience and a lot of determination when I REALLY want that shot!
Design*Sponge: What’s the best way to light an animal shot? (Best time of day?)
Rachael: I am a HUGE fan of natural light and use it in every available opportunity. So of course daylight is always needed for this! I do find animals are more relaxed in an environment that is more natural, and studio lights can sometimes make an animals eyes look startled, and not that natural. If I need to use studio lighting, I will always try to use it alongside natural light, so the natural light (ambient light) and the fill flash is balanced; the flash will just fill in the areas that may look too dark if you do not have enough natural light to work in. If you are wanting to create a ‘studio’ type of image with natural light using a background to isolate the animal from its environment, then anytime of the day is fine, you just need to find a place with great available light; for example a room with big windows, a deck or terrace with a diffused roof covering or shoot outside when the sun is behind a cloud. I try to avoid capturing images in bright sunlight, unless I am using it for an effect, as it can be too contrasty, making it a very harsh light. I much prefer a soft diffused light effect.

Design*Sponge: Is there an angle that you think works best for photographing dogs?
Rachael: A lot of people create images looking down at dogs, there is nothing wrong with this, it is actually the way we see our dogs most of the time as they walk along beside us; but I love to get down to the dog’s level to capture an image. I find this is much more eye-catching angle and really draws you into the character of the dog. There is no right or wrong way to photograph a dog, it depends on the photographers preference. Take into account your surroundings and what you are wanting to capture with your photograph. If you are in the mountains and want to show the scenery, maybe get your dog to stand up on a rock and get down below to photograph from an angle looking up, you will be able to see the background scenery a lot better using this angle than if you pointed your camera down at your dog. If you are in a setting that you are wanting to isolate the animal from the surroundings then this would be the perfect opportunity to photograph your dog from above. Try different angles, and see what works best for you.

Design*Sponge: When you do use a fancy camera what do you use? What is your favorite lens? 
Rachael: From an early age I fell in love with Hasselblad cameras, my first camera was a 300 Series which I still have. I have stuck with Hasselblad since, the quality of medium format imagery is beautiful, I love that I can enlarge my images and feel like I can go in and touch the fur, the detail is so incredible. I now shoot with a Hasselblad H2 with a PhaseOne Digital back system which I adore. I shoot all my Professional work on my Hasselblad H2, but I was fortunate to be loaned an H4 system by Hasselblad UK to create the images for my latest book The New York Dog; I think I will have to upgrade my old system soon so the H5 will be on my wish list. I am about to get the opportunity to work with the H5 system for the first time while teaching my creativeLIVE workshop on the 27,28, 29th March, Hasselblad USA have agreed to supply me a camera for the workshop, very exciting. I normally create my images using a standard 80mm lens (the equivalent to a 50mm on a 35mm SLR camera) I find working with this lens allows me to work in close proximity with the animals, enabling me to interact better. For the type of imagery I create, whether it be for Book Publication, Product Licensing or Private Portrait commissions, working on the Medium Format Hasselblad allows me to supply top quality imagery, but I still have my iPhone handy to capture every day activities, the Hasselblad is a bit big to put in my pocket!

Design*Sponge: Does it help to have other people on hand or is that too distracting?
Rachael: This depends on the personality of the animal, sometimes it is not a problem to have the owner and my assistant(s) around while working with an animal, but animals are easily distracted, so in theory I try to work with as few people in the shoot area as possible. If I am working with a timid or easily distracted animal I might ask everyone to leave so I can work with the animal on its own; it really does depend on the situation, I tend to judge each shoot as it happens. When working with puppies or kittens it is important to have a few extra hands to help, I often work them up on a table to be able to get down to their level easier, so in these situations I always have someone either side of the table to stop anyone jumping off. While I am doing any shoot I insist on no one else making any noises while I am trying to interact with the animal, I need them to connect with me through the camera.

Design*Sponge: Is there a time of day that’s best for the dog?
Rachael: This also depends entirely on the personality of the dog or animal involved. I do find that dogs work best when they have had their exercise and have been feed, they will then be content. Most dogs will still be interested in a little treat if needed for persuasion but if they have been feed they hopefully won’t go manic for the treat, I actually try to avoid using treats if possible. Exercise is very important prior to the shoot, but do not totally exhaust the dog so they have no energy to sit for camera, judge the amount of exercise based on your dog, a high energy breed will need more exercise than a small ‘handbag’ type breed, but they all will need to go to the toilet so they are comfortable!

Design*Sponge: How can you take in account the personality of the dog and show that in the photo?
Rachael: I always like to meet my subjects prior to creating a portrait of them; this is vital for me if I am creating a more studio style image where I may use a prop created to enhance the image. The props I use can be influenced by the name or the personality of the animal I am photographing. I still like to meet my subjects before doing a location shoot with them if possible, but this is not quite as important; when we are out I am normally with the animal for a good period of time, so my understanding of their character and personality develops during the time we spend together. If I am photographing a more timid dog, I try to capture an expression that shows this side to their character. Whereas if the dog has a more happy go lucky personality, then an expression of joy is often a favorite to capture, a small smile with the tongue slightly showing; I do try to capture a few different expressions if possible so the client has a good choice of images to choose from.

Design*Sponge: Do you use instagram or VSCO cam? And if so, do you have a favorite filter?
Rachael: I do have an instagram account rachaelhalemckenna which I use often, I don’t do a lot to my images, but I am fond of some of the filters, Amaro, Hudson, X-Pro II and Sutro would be some of my favorites, and I do love the tear drop application that allows you to pin point the focus to a certain area within the image.

Erin Vey

I've been in contact with Erin Vey regarding becoming a dog photographer. I asked her what her top tips are for starting up as a dog photographer because this will give me some idea of what I am getting myself into. Here's what she said:

1) If you don’t love everything that makes up a dog, then stop immediately. Dog’s instinctively recognize a non-dog lover and you weren’t meant to photograph them. This means slobber on your face, clothes, camera and lens. It also involves getting dirty, including paw marks everywhere. Physically I always get a great workout. Sitting, standing, crouching, jumping, running. You name it, I am doing it.
2) Know your camera. Dogs move in and out of changing light. Because of this, I believe strongly that you need to shoot in manual mode.
3) Develop your own style. The only way you can do this is to shoot a lot. And then shoot some more. And then some more. Find out what works for you. Style is a dynamic factor, ever evolving, growing and changing with you.
4) Patience. Patience. Patience. Dogs usually listen to their inner voice first, you second. Most of the time I have to wait them out and follow them.
5) Every market is different. Invest time in your area determining if there is a large enough dog market to warrant opening a business. If so, there are probably already dog photographers in the area. What sets you apart from the others?
6) Learn the business. It isn’t cheap or easy to start up or run a small business. It isn’t just about taking pictures, and that is a very large understatement.
7) It is essential that you are able to relate to dogs AND people. If you are shy, timid, and just generally not a people person, it isn’t going to be easy for you.
8) Understand pack mentality, dominance, behavioral issues, and the different types of breeds. What are you going to do if the dog is scared of your camera or you? It happens.
9) Don’t talk bad about your competition. Ever. Directly or indirectly. Especially on a public forum like a blog. You never know who is reading and it looks extremely unprofessional to current and prospective clients. The best piece of advice I ever received was “Promote the brand and not the photographer.” There are plenty of clients to go around. I see so many photographers worrying about their competition and trying to outdo them. If you are truly doing your own thing, it won’t matter what they are doing.
10) Dogs don’t work for free. You’ll have to quickly find out what motives the dog you are shooting. Some like food, some like treats, some like a belly scratch. If you aren’t able to quickly determine what motivates them, you’re going to have one heck of a time trying to get a good shot of them.

Some of the answers were obvious to me because I have been photographing dogs for years. I wish I would have asked her some more direct questions about having a business in dog photography.