This is on their Facebook page:
This was on their website:
Tuesday 26 April 2016
Publish or Perish
As part of my work experience for Aireworth Dogs in Need. I asked if I could be credited where ever my images would be shown. This allows people to start recognizing my name.
This is on their Facebook page:
This is on their Facebook page:
Aireworth Dogs in need the shoot
What went well during the shoot?
I thought the communication improved. I asked the woman in charge, Sharron, what she wanted from the shoot but this was very vague so she allowed me to take over.
We discussed work opportunities in the future and I had involvement with ideas to improve images in the future as well as the use of props to make their dogs look better - which will hopefully make them easier to re-home.
I directed everyone during the shoot so I could get the best photographs.
What was the result of the shoot?
I send the best edited images to Sharron to review and she gave me some positive feedback.
All of my images will be credited on their Facebook page and Aireworth Dogs in Need website.
I will have more work in the future which will be good to get my name and work noticed.
I thought the communication improved. I asked the woman in charge, Sharron, what she wanted from the shoot but this was very vague so she allowed me to take over.
We discussed work opportunities in the future and I had involvement with ideas to improve images in the future as well as the use of props to make their dogs look better - which will hopefully make them easier to re-home.
I directed everyone during the shoot so I could get the best photographs.
What was the result of the shoot?
I send the best edited images to Sharron to review and she gave me some positive feedback.
All of my images will be credited on their Facebook page and Aireworth Dogs in Need website.
I will have more work in the future which will be good to get my name and work noticed.
Monday 25 April 2016
Contacting Aireworth Dogs in Need to gain work experience
I recently volunteered to photograph for Aireworth dogs in need after seeing an advertisement for a photographer. I have been in contact with a lady called Sharron Brigg who helps run the charity. I have been in touch with her over the last 2 years regarding my photography projects but nothing came of it. I have shown I am very keen to help out and this has finally paid off.
So far I have been in touch with Sharron and a fosterer. I managed to sort out a very confusing scenario with communication which I didn't feel was professional of the charity. They some how managed to get my mobile number and gave it out to a fosterer. After sorting out the communication between all of us I arranged to meet at Cliffe Castle - a local tourist attraction. It thought the land would make a beautiful background.
I have volunteered for animal charities before and never really kept in contact with them. I think this was because I didn't have much confidence in my photography. I think I am ready to show my work and to be happy with it. I have learnt a lot over the past year because of my availability to take photographs for people.
Although I will not be getting paid for my photography it is an opportunity to get my name seen. As well as working on my skills as a dog photographer.
So far I have been in touch with Sharron and a fosterer. I managed to sort out a very confusing scenario with communication which I didn't feel was professional of the charity. They some how managed to get my mobile number and gave it out to a fosterer. After sorting out the communication between all of us I arranged to meet at Cliffe Castle - a local tourist attraction. It thought the land would make a beautiful background.
I have volunteered for animal charities before and never really kept in contact with them. I think this was because I didn't have much confidence in my photography. I think I am ready to show my work and to be happy with it. I have learnt a lot over the past year because of my availability to take photographs for people.
Although I will not be getting paid for my photography it is an opportunity to get my name seen. As well as working on my skills as a dog photographer.
Sunday 24 April 2016
An interview with Iain Moyser
After the interview with Ryan Sparks he was kind enough to recommend I get an interview with Iain Moyser because he is a marketing manager too.
I asked the same questions as I asked Ryan because they are relevant to Iain Moyser. Instead of recording the interview I typed because we were in a public place and it was hard to hear what he was saying myself. Here is my interview:
What is your profession(s)?
Marketing manager for Europe's largest printing company - The Northern Flags.
What does your job involve?
Currently he is working on re-branding the UK's work which includes website development. The work he is doing at the moment is a big deal for the future of the company because it is a step forward in a new direction. He is working on automating their services via the new website and this will change the way the company operates. He is in charge of anything associated with marketing. He will soon be launching a company that should make a huge difference to the future of the business. He is organizing development in social media because the company does'nt have much involvement on social media at the moment.
What skills are required to do your job?
An understanding of marketing channels like social media is an important skill. This is because it has changed so much in the past 5 years you need to have a solid grasp of whats the latest trend. You need to understand data that is put in front of you, therefore having a skill of studying information is key. You also need to be able to work solidly. Be good at researching and collecting information (data analysing). Skills in web design and graphic design is key.
How important is social media to your comapany?
The company is pushing for the use of social media at the moment because the customers reviews have shown they are very interested. They are on some social channels but the main one they use at the moment is twitter because it is easy to use and can spread news further. He believes it is very important to be active on social media and to regularly write posts. You can't put a post on social media and leave it weeks even months before posting another or you will loose the interest from your customers,
Does your company hire photographers?
Yes they do but they don't have a regular photographer. They are interested in pushing photography in the future to expand their business. They could do with an in house photographer at the moment. A photographer would make a massive difference to their company. They are only interested in having one photographer though.
What would you look for when hiring a photographer?
He would look for an edge to their work. They don't want dull, boring work. The photographer needs to have an eye for their brand especially for re-branding their business.
Do you use Photoshop in your work and what features do you use the most?
Yes. He uses displacement mapping to to brand stock onto images the most but uses pretty much every feature of Photoshop.
Do you work to deadlines? Can you describe one time where you felt under pressure delivering to a deadline?
Everything is done to a deadline. He is re-branding the new website at the moment and starting from scratch but needs to have it finished soon. One time an editor of a magazine wanted him to write for them and needed it to be done the next day. He sent the work in and an hour before the deadline they said they didn't like it. He had to re-do it within 30 minutes and make final changes in 5 minutes.
What are your top tips for setting up a business?
He has set up two businesses before - one failed and one was successful. He cannot stress enough how important planning is. You need to understand financially what you are getting yourself into. Don't get lost in believing things will get better when they start falling apart. Marketing is the most important thing. Be prepared to change.
Are there stages in succeeding as a business?
You need to start planning and preparing yourself for worst case scenarios. Understand your finances so you know you have the money in case things start to go bad. Have a strong and consistent marketing strategy.
Is branding important?
Yes massively. You need to know your audience. You need to know who you are. What do you want to present to people? Do you want to be approachable?
What makes a good brand?
Understanding your competitors, your voice and your audience.
Do you believe working in media is a sustainable future?
Yes - people will always sell things. Everything is becoming more automated. Copywriting departments are disappearing. You need to have so many skills. People don't want to be paying money to hire several people when one person can do them all.
Thinking about photographers you know, do you think it is important for a photographer to be flexible in their work? i.e. photograph different subject areas/expand into different roles?
Answered above.
What I have learnt from this interview is that I need to work on my branding. I know I would like to be a dog photographer and I need to focus my branding on the right audience and to show who I am with my branding. Being good at dog photography and knowing I want to be a dog photographer is great as a starting point but I need to also know as much as possible in photography because as Iain explained..having as many skills as possible will make it easier to be hired in the future. I would like to be more open on my choices to accept work experience. At the end of the day, being financially stable means not always being able to choose what you want to do.
13/04/16 Business Skills
What were you paid to do?
I was paid to photograph a friends dog. I was only paid £20 because they were a friend. I was given the opportunity because he liked my first photographs (studio lighting) but wanted some photographs outside.
How did you give your images to the client?
Yes I gave the edited images to the client.
What are they allowed to do with the images?
They can use the images for personal use. They can have the images on social media but again for personal use only.
Are there any restrictions on their use?
I discussed that I did not want the images using for advertisement purposes.
Here are some of the photos I took:
Thursday 21 April 2016
Interview with Ryan Sparks
Had a voice recording of the interview but could not add it.
- What is your profession(s)?He is public relations and marketing manager for ISC global who supply kit and sporting apparel to some of the biggest clubs in the world. Also managing director of Mirfield Stags rugby club.
- What does your job involve?Day job as PR and manager means he is responsible for all marketing and public relations. Creating strategies and sales leads. For the Rugby club he is responsible for the day to day running of the club. Making sure they meet all requirements. Team leading. Ensuring the club is financially stable.
- What skills are required to do your job?
- Interest in social aspect of work. Social networking is key in this industry. You need to know everything that is trending at the moment. Aware of seasonal things. Constantly one step ahead
- Does your company hire photographers?
- He is responsible for hiring them if they did. There isn't a need at the moment for a photographer but they usually get a freelance photographer. This is better for budgeting. For the Rugby club they have people at every game and sometimes they pay them but other times they volunteer. He usually looks at portfolios.
- Do you use Photoshop in your work?
- photo shop is an essential part of his work. He uses mainly layering, masking, cropping.
- Do you work to deadlines? Can you describe one time where you felt under pressure delivering to a deadline?always works to deadlines in both his jobs and previous jobs.
- What are your top tips for starting a business?
- sound business plan. Financially stable. Have Capital. Know your market and audience.
- Are there stages in succeeding as a business?Yes. Rugby club has a 5 year plan. targets to hit. your successful when you have profited in your first year. Base your success on growth. Strongest businesses are on social media.
- Is branding important?
- Branding is the most important thing. You need to have it perfect. you'll fail without it.
- What makes a good brand? Consistency. Strong.
- Do you believe working in media is a sustainable future?
- depends on the media. He worked in journalism before and he doesn't believe that will last in the future. The printed form anyway.
- Thinking about photographers you know, do you think it is important for a photographer to be flexible in their work? i.e. photograph different subject areas/expand into different roles?
- yes. The financially poorest photographers stick to one role. easier to hire with more skills.
Monday 11 April 2016
Logos from Graphic Designer
Frances Stokes got back in touch with me and sent me some images of what she made.
I really like the first image and I think it will look good on business cards and promotional packs. I'm going to see what the text looks like moved around. I will need to work on a water mark for my images because I won't be able to use that image for it.
After moving the text around myself I have decided that this looks best and I will use this as my logo and water mark.
I really like the first image and I think it will look good on business cards and promotional packs. I'm going to see what the text looks like moved around. I will need to work on a water mark for my images because I won't be able to use that image for it.
After moving the text around myself I have decided that this looks best and I will use this as my logo and water mark.
Tuesday 5 April 2016
Getting in touch with a Graphic Designer to make me some Logos
Creating a logo with Frances Stokes (Graphic designer) [Facebook Conversation]
- Thursday
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